Mark Sanborn-Chick-fil-A Leadercast

Mark Sanborn
Best-selling author of The Fred Factor


What’s the story?


• How to be the one?

• Speakers are using stories

• If you understand someone’s personal story you can better understand their professional success or lack there of.

• What is your story? Drama, thriller, etc


How does working for you affect your team member’s story?


• Are they a better person because of their relationship with you?

• People are tired of hype, it is not enough to tell a good story, there has to be substance behind the hype.


Leaders don’t tell a better story, they make a story better!


• We want leaders who help us make our stories better.

• Do we treat people as if they are a WIP or WAC.

• WAC=Work Already Complete.

• WIP=Work in Progress.

• Need to recognize the potential of people, don’t act if they can’t grow and improve. You are there to help improve their story.

• It is always a challenge not to become cynic.

• How can we be story shapers?


Story permeates every aspect of leadership


Level#1 Stuck


• They may need a nudge.

• This comes in form of hope.

• They have resigned themselves to think that they can’t progress beyond where they are.


Remedies:


A) Resell them on themselves, on their own value.


B) Re-Narrate their story.


C) Re-Energize them, get them started again, reinvigorate them.


Hope=having something new for them to try and also for them to be willing to try it.


Level#2 Struggle


• Got to get people to struggle.

• Heroism is not possible without a struggle.


Provide encouragement


A) Nobody is exempt from struggle.
B) Refocus from present struggles to future hopes.
C) Redefine failure.


• Failure is something that happens to you, not something that defines who you are.

• With no resistance no hope of success.


Level#3 Shaped


You must learn or languish, no matter how bad the circumstances.


• Look for lesson.

• Look for destination.

• Look at the affect your story has on others, it always impacts others, it always intersects with others.


Be shapers of stories


• Positively shape the stories of others.

• Catch the other person’s story.

It takes slowing down so you can catch other people’s stories.

• When you hear the story you must respond to it.

• It takes unconditional acceptance of their story.

When we reject a person’s story we reject them.


Ask Questions:


1) What is your greatest hope?


2) What is your greatest fear?


3) What would you most like to learn?


• Feel—listen with your heart.


I believe a cynic is a passionate person who does not want to risk being hurt or disappointed again.


• Tell your story.

• Here is where you find the connectivity, focus on how their story can be better as a result of hearing your story, how can you add value to them.

• Need to be a fellow conqueror together with them.

• Need to connect how your stories can blend together to make their story better.

Tony Dungy stated earlier, ” that my story is about the many people who have poured themselves into my life”.

• Whose life are you investing in?

• Who are you pouring yourself into?

• It is people, ideas and experiences that shape our lives.

People are primary.

• People are where our ideas and experiences come from.

• Might that our stories might be generous stories.

• Be a generous story, a giver.

• Be ye openers of doors.


Be shapers of other people’s stories.


Be the one who makes the stories of others even better.


Grab Your Free

Leadership Reading Guide


©2025 Learning To Lead | Helping Good Leaders Become Great Leaders